Short Form Media
F23/W24

With a mixture of vlogs, reviews, hauls and recommendations, Soo’s YouTube channel Soo Beauty has all the info you could need on the ever-expanding South Korean beauty world. Her dedicated audience of 307k subscribers definitely agrees. When Soo approached Don’t Be Jealous Studio, her content schedule was consistent and high quality. Her goal with working with the studio was to elevate her animated video introductions and capture a wider audience with thumbnails that conveyed the caliber of her content. Don’t Be Jealous Studio delivered by incorporating a lot of algorithm-friendly design decisions, like using expressive photos, punchy text and a palette of vibrant neutrals.

Art Direction: Jean Pongsai / Design: Jean Pongsai, Calvin Ly, Anna Saythavy